Chopard forms a glittering duo with the Cannes Film Festival which it has been partnering since 1998. In addition to crafting the legendary Palme d’or in its workshops along with all the trophies to be handed over at the closing prize-giving ceremony on the 19th of May, and to adorning the stars for the traditional “Montée des Marches” ritual thanks to the magnificent Red Carpet Collection, the Maison also awards up-and-coming film-making talents with the Trophée Chopard as well as organising unforgettable annual parties.
For the past 20 years, Chopard has been expressing the quintessence of glamour by creating unique models worn by the greatest film stars. Charlize Theron, Cate Blanchett, Julianne Moore, Sharon Stone, Gwyneth Paltrow, Hilary Swank, Marion Cotillard, Léa Seydoux, Penélope Cruz, Scarlett Johansson, Lupita Nyong’o, Freida Pinto, Fan Bing Bing, Zhang Ziyi, Isabelle Huppert, Catherine Deneuve and Jane Fonda, to mention but a few, have all climbed the famous steps adorned in Chopard jewellery.
As the historical partner of the Cannes International Film Festival, the Maison Chopard under the influence of its Co-President and Creative Director Caroline Scheufele has consistently affirmed its unconditional love of cinema. Each year, the Trophée Chopard, created in 2001, highlights the up-and-coming generation of the international film industry and shrewdly wagers on the talents of tomorrow by rewarding both a young actress and a young actor who are ready to shine on the silver screen.