The Ideal Group was founded in 1973 by Shyam Aswani, who laid the foundations for was to be, 40 years later, one of the leading jewellery chains o Spain. His son, Anup Aswani, took over management in 1998, bringing and innovative vision to the experience and values of the family.

With stores in Marbella, Tenerife, Gran Canaria and Fuerteventura, the chain's boutiques offers 11 modern jewelleries with highly qualified professionals whose only concern is the full satisfaction of the customer.

The best jewellery and watch brands in the world, stocking for their customers and extremely wide range of products. A benchmark for those with a passion for watches, jewellery and luxury, where find a wide variety of the leading brands in the sector.