Florence Welch, main vocalist of Florence + The Machine, was recently appointed Ambassador of watches and jewelry Gucci, this April 27 the House has called a press conference to provide details about this collaboration and publicize the latest developments of the firm and has granted an interwiew to the writer, editor and fashion American critic Derek Blasberg.

The choice of Florence emerged in a natural way, his style harmonizes perfectly with the eccentric spirit of Gucci, so conceived creative director Alessandro Michele, both are friends and admire one another’s work. “When I met Alessandro and we joined our passion for jewelry. I sincerely believe that what you are doing in Gucci’s something magical, and I’m very excited to be part of it”

Florence looked automatic G-Timeless watch, characterized by an eclectic mix of bees decorative, stars and a heart, in this model the dynamic creativity of its creative director, Alessandro Michele, with the tradition of Swiss watchmaking excellence combined. She has also chosen for this press conference their favorites parts of the Icon and Marché des Merveilles collections, with a combination of gold rings yellow and gold rose 18k decorated with precious stones, diamonds or reasons for the bee. Derek Blasberg wore a model G-Timeless Quartz with stainless steel case, matching chain and a black sphere with diamond pattern.


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